Tuesday, August 7, 2007

Everything tastes better...

...when it's from McDonald's ®. A study of 63 "low-income" preschool children by Dr. Tom Robinson, a researcher from Stanford University, suggests that advertising and marketing efforts of McDonald's ® have had the effect of making kids think and perceive that identical food actually tastes better when it's labeled with the McDonald's ® logo than when it's in a plain wrapper.

This doesn't surprise me at all. I think it's funny, though, because the author of the article linked above mentions that this is probably going to "stir more debate over the movement to restrict ads to kids." It probably will, but I'm of the opinion that there are so many more important things to worry about than whether kids think a McDonald's ® french fry tastes better than a generic one.

To me, the whole idea of banning or restricting advertising is ridiculous. The whole point of our capitalist culture is getting people to buy things. It seems like McDonald's ® is doing it's job well.

We really need to work on eliminating companies that profit from war... That's a more noble goal than trying to protect our kids from McDonald's ®. If you don't like that kids think McDonald's ® tastes good then don't let them eat there. It's not like they can go out and buy their crackburgers on their own. Problem solved.

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